Tumblarity - its an in joke
As I stumble .. errm .. I mean ‘tumbl’ (either way its inelegant and kind of undignified) around this place I keep on seeing references to ‘tumblarity’. I wondered about it myself at first but I think I’ve got it sussed now.
Its the way the guys at Tumblr get us to post diligently. They’ve worked out that, left to their own devices to just post what and when we feel like we’d be a pretty lazy bunch. We’d only post for our own pleasure and thats not good enough. So we need either a carrot or a stick, or possibly a sticky carrot, to goad us into activity.
Enter Tumblarity, which tells you graphically each morning what a loser you are and how you’d by god better get cracking and post *stuff* .. doesn’t matter much what .. just get off your fat ass and feed the beast. If you do it might pat you on the head with a higher ‘tumblarity’ number. Woo-hoo ! Its very simple psychology. Of course you and I are *far* to highly evolved to fall for such nonsense but thats how it works for all the rest of the folks.
Ok .. I’m being flippant but however any of us choose to regard it, its *not* intended by Tumblr just as ‘a bit of fun’ or even as any kind of aid to better blogging. Oh no. Never in a million years. It serves a very specific purpose for the company. It reflects a keen understanding of human psychology. Its purely and simply a deliberate device to poke or prod those who are influenced by such things into being more active than they might otherwise be by posting more ‘stuff’
As a newcomer, having registered that Tumblarity exists and having worked out what its for I guess the very best advice to anyone is to absolutely and totally ignore it. It serves no purpose that is of any benefit to you. Anyone who needs an ego boost from ‘Tumblarity’ is probably the same kind of person who lives to rack up as many ‘friends’ as possible on Facebook or followers on Twitter.
I imagine a couple of geeky little computer guys sitting in the Tumblr offices. “So hey Marvin” .. one says .. I’ve got a good one .. we make up this thing we call Tumblarity (‘cos that kind of sounds like ‘popularity’) and we keep randomly messing with the number so the kids feel insecure and post like crazy all the time”. Marvin splutters his soda all over his keyboard and sniggers .. “No way Percy .. nobody’s dumb enough to fall for that” !!
But they are .. and they do …:))